If the Christmas Lottery is the moment that officially determines the Christmas holiday on December 22 each year, then the broadcast of its announcement marks the beginning of Christmas in the subconscious of many Spaniards. This has been going on since 1958 and will be released again this year, 2025, after we learned of the death of the legendary Clive Arrindell, famously known as the “Christmas Bald Man”. This year, spot, Filmed in various locations in Madrid, produced by Proximity and screened this Wednesday, the film aims to appeal to the masses with a universal, emotional and timeless story that is far removed from current events, with the motto of “the charm that unites us”.
In the five-minute ad, a couple finds a framed 10th prize in Rastro, only to gradually discover that it was a 5th prize from 30 years ago that was never claimed. The ad’s protagonist becomes obsessed until he finds the person who bought the Christmas lottery ticket, and in an emotional ending, discovers that he saved the lottery ticket because it had a message on it that was far more meaningful than the prize.
Jesús Huerta, president of the state lottery and gaming department, declared that the Christmas lottery is “one of the pillars that connects us directly with the Spanish people.” In his speech, he emphasized the importance of the lottery as part of the country’s social fabric. He also said that looking back, “we can be proud.”
In other years, Lottery ads have led us to stories like 2014’s Antonio’s Bar Story and 2015’s first animated ad featuring Justino, a factory night watchman. Unlike 2013, when we used Rafael, David Bustamante, Niña Pastori or Montserrat Caballe, we showed a warm and friendly vision of the draw that accompanies us. parody advertisement. In 2024, state lotteries and gaming will be spotSet in Vigo, the main characters are the emptiness of Spain and loneliness, and the motto is “Sharing is special.”
Christmas Lottery tickets are now available at all points of sale and government offices in the country. The price of each tenth of the draw to be held on December 22nd will remain at 20 euros. They take this opportunity to showcase their work Nativity of the VirginBaroque painting by Juan Garcia de Miranda. This is a national heritage art piece related to religious Christmas, the original of which is preserved in the Museo Nacional de Prado in Madrid.
This year, 198 series will be broadcast, five more than in 2024, with a total prize pool worth €2.772 billion. El Gordo will distribute $4 million per series (€400,000 per tenth), second prize $1.25 million per series (€125,000 per tenth) and third prize $500,000 per series and €50,000 per tenth. To these are added 2 4th prizes, 8 5th prizes and all stones. The Ministry of Finance will exempt the first 40,000 euros from tax, and the remainder will be subject to 20% withholding tax. This means that 1/10th of the first prize will earn a net profit of 328,000 euros, the 2nd prize will be 108,000 euros and the 3rd prize will be 48,000 euros. Tickets can also be purchased at any of the 11,000 government locations that sell tickets. You can also purchase them on the official website or at authorized points where you can purchase electronic tickets.
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