Médecins Sans Frontières has launched a campaign focused on human values. ideal of healing Their desire to cherish ideals and assert their importance to humanitarian organizations and society in today’s world; … The public can access the principles that guide MSF’s work and recognize them as values that make sense in their daily lives.
The campaign, announced by the international organization in May at the Faculty of Medicine of the University of Barcelona, began a few days earlier with the launch of the anonymous website vendoideales.com. This is apparently a portal where users can put their ideals up for sale. The premise is that ideals are no longer useful, so Why don’t you sell it? According to MSF, the aim was to attract attention, arouse distrust, curiosity, even resentment, and ultimately encourage reflection at a time when ideals seem empty and skepticism is rampant.
The website has been transformed into a platform that provides a live, participatory digital space for inspiring people, including celebrities, public figures, MSF staff, partners and collaborators, to express their own visions of what’s going on. Ideals in your life mean: How they guide, sustain, and inspire our daily actions.
Beyond this online community, we have also launched a series of talks that will be held throughout the year in a variety of formats, both virtual and in-person. The meetings will be led by dedicated celebrities and MSF staff and will address key issues facing humanitarian work.
ideal role
The aim is to create a space for conversation in which important topics such as humanitarian ethics, access to health, forgotten crises, independence in medical practice, the impact of armed conflict on civilian populations or the role of ideals in making difficult decisions are addressed.
“We live in a time when many people take for granted the values that enable humanitarian action,” he said. Paula Gill President of MSF Spain. “In the face of this reality, we reaffirm that we must not only maintain our ideals, but also prove them stronger than ever, because without humanity, dedication and independence, our work would not exist,” he added.
MSF’s demands, outlined by its president, are in response to the upheaval in the world that is failing to end internal conflicts, such as the Gaza war, in which “more than 50,000 people have been killed since October 2023, and the population has been deliberately suffocated by Israeli forces,” and the Sudan war, which “has caused the world’s largest displacement crisis.” The organization also points to another important challenge: Dismantling the humanitarian sector The outcomes of global cuts to humanitarian aid.
Four months ago, the US government drastically reduced its foreign aid contributions. These cuts further exacerbate trends that were already occurring in Europe, the world’s second largest donor to the sector, with countries such as the UK, Germany, France, Switzerland, Belgium and the Netherlands having notified or already applied cuts of between 20% and 50%.
The Ideales Que Curan campaign aims to highlight that ideals are not only important today, but also essential for saving lives every day. They say that without ideals such as humanity, dedication and independence, the work that organizations like MSF do around the world would not be possible. And without people to defend and share them, humanitarian work would lose its essence.
“Ideals are essential in an organization like ours,” Gill emphasizes. « Thanks independence, We have been able to maintain operations around the world despite global humanitarian cuts that have had a severe impact on the entire humanitarian sector and the people we serve. our fruit dedicationsince the war began, we have strengthened our response in Sudan, expanding both our projects and the number of humanitarian workers. and humanity “That is what moves us and motivates us to condemn the injustices that are being committed every day in Gaza,” he lists.
“This is not just an issue for MSF, but a call to the wider public,” Gill points out. “Empathy, solidarity and commitment are not limited to the humanitarian field; they are the foundations of a just and cohesive society. That is why with this campaign we want each person to recognize themselves and know that their ideals can also be healing,” he emphasizes.
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