Taylor Capuano and his twin sister, Casey Salaithey never imagined that it was just an investment. $10,000 It will change his destiny. In 2022, they decided to apply their personal savings to a small business that began life as the creation of nipple covers. For women who seek comfort and beauty A functional alternative to traditional lingerie.
The idea came about during a time of work and personal anxiety. After facing layoffs and the challenges of juggling work and motherhood, the couple looked for another way. generate income It gave them freedom and purpose. This is how it was born cake bodyis a brand that started producing silicone nipple covers that are ergonomically designed and do not require adhesive.
Two years later, that artisanal project has become a multi-million dollar enterprise. Increased in-program exposure thanks to digital marketing strategy shark tank And with a key agreement with businesswoman Emma Greed, the founders strengthened their sales with $95 million in sales. intimate fashion industry status.
As published CNBCTaylor Capuano and Casey Salai each pledged $5,000 to launch Cakes Body from their homes. “We didn’t expect it to be anything big. We just knew, ‘This is easy solution That’s what’s helping us. I wonder if other people will find it helpful as well?” Capuano said.
Both sisters started Research silicone manufacturers I ordered some prototypes on their account. After repeated adjustments, we were able to create a high-quality product that blends into the skin without the use of adhesives and is not noticeable under clothing. The brand had sales of over $1 million in its first full year and ended the previous fiscal year with $95 million.
his passing shark tank December 2023 marked a turning point. So, Co-founder of Skims And good Americans, Emma Greedinvested $300,000 in exchange for 10% of the company, making the company worth $3 million. “We create up to 100 videos a month on TikTok, and we sold out of our entire inventory after our first viral post,” Capuano explained of the success of his digital strategy.
both had passed job change After the pandemic, I was looking for a new direction. “We desperately needed a road, but we really had nothing to lose,” Capuano admitted. That need is conversion It took them from instability to business success.
Through dedication and tireless efforts, the sisters have been able to position Cakes Body as a premium brand. A pair costs $33 Direct competition with Victoria’s SecretThirdLove and other companies. of fame. Additionally, they have entered into a partnership with Ulta Beauty to bring their products to Over 1,000 stores in the USestablished a network of 25,000 affiliate content creators who increase brand awareness.
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