The arrival of the Brazilian chain reflects a clear trend in Argentine consumption: the rise of low prices over the shopping experience.
November 12, 2025 – 6:18 p.m.
he Buenos Aires district of Riniere I experienced a true revolution during the first weekend of November. he Brazilian giant Vestcasaknown for its ultra-low prices on household items, opened its first store in Argentina, attracting more than 4,000 people from early in the morning to take advantage of its offers. The new outlet location is General Paz avenue 10,674, a few meters from Rivadavia.
Founded in 2008 by brothers Ahmad and Mohammad Yassin, Vestcasa was born as a small family business in San Pablo. And now we have hundreds of stores in Brazil and Paraguay. The company’s formula for success is simple. In-house manufacturing, aggressive pricing, and closeness to consumers. Some stores in Brazil sell food, electronics, and even drones.
For its arrival in Argentina, the chain is targeting customers who want functional, accessible, no-frills products, but at prices that make a difference. Linear’s Store sells hangers, organizers, sheets, duvets, mops, curtains and kitchenware all at amazing discounts.
Prices that swept the new outlet
This chain of home goods stores includes bedding, tables, bathrooms, and decorative items, and stocks everything from plastic kitchen bins to plastic boxes for tools, buckets, and even the famous “mop.”
On opening day, the brand launched a promotion that sold out within hours. The most notable ones are:
- Spin mop goes from $10,000 to $5,900
- Eco Feather Pillow $10,000 to $4,900
- Set of 10 plastic pots $8,000 – $3,900
- 22 liter thermal box starts from $15,000 to $4,900
- Hangers (10 pieces) $2,500
- Queen size comforter, $34,900
- 34.5 liter organizer with lid, $7,900
During the first weekend, the store had to extend its hours from 8 a.m. to 8 p.m. Due to high demand. We are currently open Monday to Sunday from 9am to 6pm and maintain rotating offers that are updated weekly.
Bet on Argentina’s pockets at ultra-low prices
Although Vestcasa did not emerge with a huge press campaign, it did emerge with an effective digital strategy. Since March, he has spread a series of mysterious posts on Instagram that have aroused public curiosity. One of the most anticipated products was the famous spinning mop, which sold for $9,900 and ultimately sold for $5,900 during the opening.
The emergence of Brazilian chains reflects clear trends in consumption in Argentina. low price boom Beyond the shopping experience. In a situation of adjustment, consumers prioritize savings and look for places to spend more money.
Current new promotions include: Fitted sheets cost $10,000 to $3,500, double blankets cost $9,900 to $5,500, queen-sized bedspreads cost $35,900, and aloe vera pillows cost $19,900. On top of that, of Toolbox will set you back $4,500, Curtains cost $16,900.
Yes, I understand Offers changethe price of the product is very economical.
Vestcasa does not promise luxury or comfort, but it does promise something that many people value more today: filling your bag without emptying your pockets.
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