Tim Cook current CEO appleonce again publicly addressed the influence Steve Jobs has had on his professional and personal life. In a video broadcast on social networks, the executive emphasized that many of the decisions he makes today as head of the company are based on teachings he received directly from Apple’s co-founder. key figures in his training and the internal culture that the company still maintains.
Video published in Instagramshows Cook reflecting on Jobs’ approach to creativity, decision-making and product development. According to the CEO: These ideas still exist in Apple’s organizational structure. More than a decade after his death, Jobs continues to influence how the company designs and prioritizes its devices and services.
One of the most notable teachings Cook shared was about simplicity. He noted that Jobs argued that stripping a product down to its essential elements is a more complex task than adding features without a clear purpose. This principle has been part of Apple’s DNA since its inception and continues to define the design approach the company applies to devices such as the iPhone, iPad, and Apple Watch.
“Steve Jobs was a teacher. He taught me the importance of focus, the importance of simplicity, and that simple is better than complex. He believed that small teams could do great work. In fact, in the beginning, the teams responsible for developing products like the iPod and iPhone were very small,” he commented.
Cook also recalled that one of Jobs’ leadership pillars was the importance of focus. his predecessor said this considered it essential to limit internal distractions And we only prioritize projects with real potential to transform the industry. As he explained, this was a way to protect creativity and prevent the company’s value from being diluted by efforts that didn’t provide strategic value.
The CEO also highlighted that Jobs championed the idea that small teams can achieve extraordinary results. In the early days of flagship products like the iPod and iPhone, departments were small and worked with a high level of autonomy. Cook noted that this model is still valid and is one of the reasons Apple continues to rely on compact workgroups during critical design stages.
Another insight managers shared related to their ability to change course. Mr Cook explained: Jobs believed that recognizing when an idea needs to be completed is a sign of maturity. Or it may even be discarded, even if it initially looked promising. For the CEO, this ability was essential to responding to technological change and keeping Apple in a process of continuous reinvention.
Although Mr. Cook does not typically extend his personal relationship with Mr. Jobs, he has dedicated various public messages on important days such as anniversaries and important company milestones. The publication focused on the educational influence the company founder has had on Jobs since he became CEO in 2011 after stepping down for health reasons, and how these lessons have shaped his own leadership style.
Cook’s comments came in the context of Apple’s continued diversification of its business, pushing into areas such as digital services, artificial intelligence and mixed reality devices. For executives, the ideas that Jobs conveyed continue to guide them in facing new challenges, especially in an increasingly competitive and dynamic technological environment.
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