Miss Universe 2025 is already in its second week in Thailand. Of the participating countries, ecuador has fine-tuned its presence on the international beauty circuit with a clear strategy. Install recognizable figures and earn your first crown.
There are reasons for this evolution. Ecuador’s representatives no longer travel wearing only gala dresses. travel with a prepared story. In this framework, those who win at the national level must be able to present themselves to a global audience not only as a beauty queen, but also as the “face of the country.”
There are also interesting layers of identity. Ecuador allows its international image to be carried by candidates trained in the diaspora in some cases. So the game begins. Winning figure It not only represents territory, but an expanded concept of what Ecuador is..
That twist causes the coronation ceremony to be canceled. purely local And it came to be read as a strategic choice for audiences around the world.
Miss Universe Ecuador 2025 nadia mejia. She won the national final held on July 26, 2025 at the Palacio de Cristal in Guayaquil. His goals are very clear, as he declares in his Instagram bio: “I want the crown for Ecuador.”