BIC launches 4-color pen line from Stranger Things series

This reveal was made on social media through a fake OOH, showing that the pen was not lost or lost, but was in another dimension, a nod to the series’ “inverted world.”

The centerpiece of this launch is the BIC 4 Colors Pen. The new line retains the traditional four paint colors (blue, black, red and green) activated with one click, but now comes an exclusive version with a personalized body with series icons. stranger things. We have models that combine the series’ distinctive design with the functionality of BIC writing. Both have an average tip of 1.0 mm and a line width of 0.32 mm, allowing continuous writing.

The collection is available in packs of 1, 4, and 12 units, as well as a special kit of 1 unit of 4 cores. stranger things Comes with 2 BIC Crystal Matte Effect Pens in red and black. The introduction of other colors of BIC Crystal Effect Matte is also part of this term’s launches, reinforcing the combination of design innovation and maintaining the brand’s quality standards.

To power the digital campaign, BIC turned to content creators such as Mateus Aquino (Dustin’s Brazilian lookalike), Nono Franco, Beatriz Gurion, Giovana Pagano, and Omelete. They introduced the latest trends in the geek world through their feed and story publications. The action also includes an exclusive video from illustrator Fernando Menezes, who shows us how he creates works of art inspired by space. stranger things Using 4 color pens.

“BIC 4-color pen is a product that is widely recognized and used in the daily life of millions of Brazilians.With the series stranger thingsNetflix has managed to connect this tradition with one of the most beloved worlds in global pop culture. We propose products that go beyond functionality and become collector’s items for fans of the series. We want this collaboration to be remembered as one of the most talked about licensed products in Brazil,” said Rodrigo Iaci, Marketing Director of BIC Brazil and Argentina.

With this collaboration, BIC strengthens its presence in the licensee market and expands its connection to pop culture, offering products that combine functionality, collectibility, and cultural expression. The aim is to establish the brand as one of the most talked about brands among fans of Brazilian licensed products.