It’s more of a welcome surprise than a surprise. Between 2022 and 2024, MPB consumption on Spotify increased by 47%. Most impressively, 64% of this growth was driven by 18- to 24-year-olds. And now? How do I explain this? Has MPB improved or have other genres gotten worse? Or do Gen Z have better taste? Or is it more nationalistic? It’s not all country, pagoda, and funk. This article is for subscribers only. For full access, please follow the link in the article to subscribe.
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