The Cetelem Observatory has published a new study on spending intentions and purchasing habits in Castilla-La Mancha on the occasion of Black Friday 2025. Increase in average expected spending and obvious changes in purchasing channels, … This is a huge advancement in mixed purchasing and the use of technology.
The average spend expected by consumers in Castilla-La Mancha is 285 euros, which is 11% increase compared to last year Prices in this region are 3% higher than the national average of 278 euros. This increase is due to increased consumer confidence and Restored confidence in the domestic economy.
According to the data, 78% of consumers in Castilla-La Mancha declare that they will buy during Black Friday, a high number despite a decrease of 5 points compared to 2024. 10 points higher than the national averagelocated at 68%.
Physical store and online store
Regarding purchase channels, the results reflect significant growth in the hybrid model that combines domestic purchases. Physical store and online store. 60% of Castilla-La Mancha residents are expected to choose this option, an increase of 14 points compared to the previous year and 12 points above the Spanish average.
On his side, online channel remained stable at 40%, but in-store purchases have virtually disappeared, down 8 percentage points compared to 2024.
Among the most in-demand products, fashion remains the most popular category, accounting for 71% of purchase intentions, followed by shoes and accessories at 66%. they follow them health and beauty49%, leisure (tickets, books, music, restaurants) 48%, sports 40%.
When it comes to Christmas shopping, 74% of consumers in Castile-La Mancha take advantage of Black Friday. Christmas gifts in advance16 points lower than in 2024 and 1 point lower than the national average.
The study also focuses on new technological advancements in the purchasing process. 25% of Castile-Manchegos artificial intelligence During Black Friday, it was 5 points above the Spanish average. Among its main uses, features that support comparing prices and checking the authenticity of offers stand out.
With these results, Castilla-La Mancha faces Black Friday 2025 together with its consumers More digital, more informed and more demandingare increasing average spend, combining channels, and beginning to integrate artificial intelligence into the buying experience.
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