Elvis sideburns and bangs the beatles, Liam Gallagher’s hoodie From the oasis And Britney Spears’ low-rise pants became a trend. Since time immemorial, music has set the tone for fashion. Long before viral videos existed on social media, pop and rock stars were deciding what to wear on stage.
the beatles They revolutionized fashion from the beginning with their fitted suits and skinny ties, which later evolved into a more psychedelic and colorful style in the ’60s.
Authoritarians don’t like this
The practice of professional and critical journalism is a fundamental pillar of democracy. That is why it bothers those who believe that they are the owners of the truth.
but, sex pistols At the end of the ’70s, he kicked things off by ditching that formal trend and replacing it with elements like studs, ripped pants, and leather jackets. Vivienne Westwood, a memorable British designer, played a key role in this movement. The sex store she founded with Pistols manager Malcolm McLaren became a center of the punk cult. There, group attire, T-shirts with provocative phrases and fetish elements were created.
But then The 90s have arrived And with them was born Britpop, a style that would change the way British people dressed forever.
Argentina’s Oasis: Liam Gallagher’s arrival, reunion with fans and preview in Buenos Aires before River
oasiswhich imposed oversized hoodies, tousled hair, and sports jackets as genre references. The streets of Manchester became a catwalk for the working class who felt identified with the style of the Gallagher brothers.
Fans unwittingly brought brands to life for the first time at a time when there were no networks, let alone community managers.
What is Brandom?
So dressing up like an idol means belonging to the universe. Once upon a time on tour T-shirts and keychains, today it’s Declaration of status. And what is now called a brand in marketing parlance has emerged. This is about the brand (branding) and the fan community (fandom) building on each other. It’s not just about consuming, it’s about recognizing ourselves in others.
When fans wear Liam’s hoodie, Alex Turner’s tousled haircut or Harry Styles’ glamorous look, they’re not just copying the aesthetic, they’re saying: “I am from this world.” Fashion Pass. Identity, no.
A great example of brand building is definitely the Oasis logo. Square typography with black and white letters achieved a cult visual identity.
As a prelude to Noel and Liam’s band’s two shows at River Plate Stadium on November 15th and 16th. On Saturday, the first Oasis Fan Store opens in Alto Palermo (Av. Santa Fe 3253, Buenos Aires, just outside Bulnes Metro Station).
Oasis returns to Argentina, but the Gallagher brothers come separately. Where will each of you stay?
In store, you’ll find clothing for men, women, and children, as well as the official Oasis Live ’25 merchandise collection, including T-shirts, sweatshirts, jackets, accessories, and more.
The space will also feature the adidas x Oasis capsule released in June of this year, as well as limited-edition T-shirts featuring iconic artwork from the band’s albums and singles, including “Definitely Maybe,” “(What’s the Story) Morning Glory?,” “Wonderwall,” “Supersonic,” and more.
Oasis also found successors in bands such as: Strokes: In the early 2000s, everyone wanted to emulate the carefully tousled look. Juliacasablanca Pair it with skinny jeans, let your feet do the talking, and wear a T-shirt emblazoned with the iconic brand’s logo.
arctic monkeys, He did the same with his frontman, alex turner Impressive rockabilly style. It’s also more modern. harry styles.
After all, dressing like an idol means belonging to the universe. What was once just a product has become a style capsule that’s not only cool, but has the added bonus of reflecting your passion.
About The Author
