Kelly Pique reflects on female empowerment, personal care and the meaning of leading roles

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Hair care is a true reflection of Kelly’s personality, and she reveals that she always makes sure to include special treatments for her hair in her beauty routine.

“I love experimenting with products, but there is one thing I never give up on and that is a good hydrating treatment. My hair is quite damaged from the sun, travel and styling, so I always try to use a line that restores health and shine. Eudora Siàge’s Siàge Nutri Rose line is my ally as it deeply nourishes my hair without weighing it down,” he elaborates.

When asked about how her Dutch mother, Sylvia Tamsma, influenced her beauty routine, Kelly revealed the lessons she inherited from her childhood.

“My mother always taught me that hair is an extension of our personality. She always told me to take good care of my hair and that shine is a sign of health, not just for show,” he says.

Becoming a mother brought challenges for Kelly, but it also brought a new perspective on life. “It’s really a juggling act[laughs]but I’ve come to accept that not every day is perfect. I try to be truly present in each moment, whether it’s with my family or at work,” he admits.

On launching a new platform What a gram (WAG), Que Glamor! in Portuguese, Kelly explains his vision for the importance of giving new meaning to the term WAG (wife and girlfriend), traditionally refers to the wife or girlfriend of a public figure, but is often reduced to a secondary, stereotypical role.

For influencers, the biggest difference in this effort lies in breaking down these limitations and expanding the focus to women who are not defined by relationships, but rather by their own ambition, authenticity, and grace.

“What caught my attention about this initiative is that it’s not limited to stereotypes; it goes beyond that! It’s about women who have a voice, create their own stories, and bring ambition and grace to any environment they find themselves in. For a long time, women’s roles in relation to sports and fashion were seen as secondary and decorative. “This is important because I’ve always been a hero. And renewing this perspective means recognizing that women are complete, with a career, a purpose, and an identity. Being part of this story with Eudora inspires me to emphasize that being a protagonist is not a privilege, but a choice,” he declares.