he world of fashion From creative directors to reinventing sales strategies, we live through a moment of industry change. approach to luxury of many brands. Changes will also be reflected … The behavior of consumers and lovers of the world of “fashionistas” as reflected in the latest report of list index Created by the global luxury fashion search engine lista report that ranks the most popular brands and products on the internet and reveals how online fashion buyers are responding to these changing trends. Many buyers are influenced by social networks such as: TikTok.
At the beginning of this year, Mew Mew was the heavy favorite, but that number one spot has now been relegated. saint laurent. This index, featuring third-quarter trends, definitely marks a turning point. Inflection for fashion.
Saint Laurent’s show at the last Paris Fashion Week in September
«The seasons reflect A rare combination of atmospheresthere is uncertainty for brands in complete transition, and clarity for brands that focus on what they do best,” they explain from Lyst. All but three brands change positions this quarter. The most important changes occur with the appearance of: COS on the podiumup 4 places from the second quarter, while Loewe dropped significantly by 6 places due to his resignation. Jonathan Anderson, now at Dior.
Amidst the creative restructuring and recalibration of the collection, one thing is clear. They explain that today’s successful brands are “brands with a clear identity.” saint laurent They are steadily climbing the ranks towards their first number one spot. “The consistency of their silhouettes, elegant sensuality and unwavering confidence make them stand out from the crowd,” they say from the search engine for shoes. le loafergrew an average of 66% month-over-month during the quarter. at the price of $1,000this shoe exudes Saint Laurent’s philosophy of sophistication, delicacy and sophistication.
A triumph of understated luxury
COS fall/winter collection model
Is “understated luxury” still in demand? Data shows that simplicity and sobriety continue to appeal to consumers looking for modest clothing at all price points. Move up 4 places, COS is the third most popular brand Searches increased by 147% this quarter. Not seen since Q4 2024, COS’s chunky cashmere sweater returns as one of this quarter’s most popular items. In that respect, The Row Demand rose 28% this quarter, moving up two places to fourth place. In the second quarter, flip-flops set the trend for this summer. Eel loafers are dominating searches this quarter.
other people like coach Maintained 5th place in 29% increase in product demandis driven by a strong presence on social networks with famous ambassadors, and the appearance of products in movies. “The Devil Wears Prada 2” and collaborations with his films “A beautiful summer”. In that respect, ralph lauren Two ranking increases were partially related to the commitment announcement. taylor swift She wore a striped dress from the brand and it became a viral phenomenon.
10 most popular luxury brands in the world
1. Saint Laurent
2. Miu Miu
3.COS
4. The Row
5. Coach
6. Prada
7. Bottega Veneta
8. Loewe
9. Ralph Lauren
10. Chloe
of social network They continue to increase the demand for their brands and products, making them the best thermometers as rated by search engines for luxury brands. To create the index, list Filter over 8 million articles based on the amount of mentions on social networks. Search, page views, and interactions It is also possible to sell by application.
About The Author
