According to a study conducted by the Association of Manufacturers and Retailers (Aecoc), 72% of consumers have added a new product to their shopping cart.
According to the study, half of consumers declare that they are open to trying new products on a regular basis, and 16% consider themselves to be pioneers, as they consider themselves to be one of the first to try new products.
However, 50% recognize that they are seeing fewer in-store launches than previous years, and 70% believe that much of the innovation is assortment expansion (new flavours, formats or textures), while 30% believe they are offering truly disruptive elements.
In this sense, the fact that the product is healthier (20%) and the packaging is more practical (19%) are factors that make consumers perceive this product as innovative.
The report also reveals that up to 80% of consumers are satisfied with the new product included in their last purchase, and 75% plan to purchase this product again in the future.
However, 76% of consumers perceive new products to be more expensive, and 53% believe that new products do not always offset the benefits. 66% admit they only buy when there’s a sale or promotion.
The study was based on 1,500 surveys of consumers ages 13 to 79.
About The Author
