Last Friday, I had the honor of closing the National Conference of Performing Arts Entrepreneurs, organized by the Córdoba Chamber of Commerce and Industry and the Córdoba Musical Conservatory “Musico Giryab”. It is summarized under the subtitle “Innovation, Creativity and Sustainability”. … to many people A professional who is passionate about the performing arts.
I titled my talk “Smart Wealth and Entrepreneurship.” artificial intelligence I’ll stay hereits momentum is unstoppable and is about to fundamentally transform the cultural industry. he’s already done it. There are algorithms that compose better music than many mediocre composers.
There are programs that produce more consistent text than many screenwriters. And soon, if they haven’t done it yet, They will be able to create virtual worlds It rivals any theater scenery.
But let me tell you something that will make you smile. This isn’t the first time we’ve faced this existential fear. Remember when photography was invented in the 19th century and painters panicked? “Painting is done!” they shouted.. “Why should we keep taking portraits when machines can take them for us in seconds?” And you know what happened? That the painting didn’t die. he became free.
Impressionism, Expressionism and Cubism emerged… because artists understood that their value lay not in imitating reality, but in interpreting it. Amidst the excitement, It allows us to see the world with different eyes. Then came the movie theaters.
“Goodbye to the theater!” they said. “If you could see it with your eyes, no one would want to see a live actor.” hollywood star On a huge screen. And the reason theaters continue to fill theaters is because they offer what movies can’t offer: the magic of a shared present, the risk of a live show, the electricity generated between actors and audience.
Then the television arrived. “The movie is now complete,” they predicted. But that’s not the case. and the internet, video games, and platforms. and every time new technology emergeswe predict the death of previous people. And we are always wrong.
That’s because we confuse tools with souls. Technology can imitate patterns, reproduce them, and surprise us. But there’s one thing you can’t do. That means you can’t feel it. He can’t survive. He can’t really cry in front of an audience, can’t really laugh, can’t shake with emotion.
What will be truly valuable in the future? What are people desperately looking for? Authentic. Authentic. human. The possibility of being in a dark room with other humans, breathing in the same rhythm, laughing and crying together. And in that future, artists, creators, entrepreneurs, and writers will become the new shamans, the guardians of authenticity, and the ones who remind us of what it means to be human.
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