When is Black Friday 2025? Check the official dates of this year’s promotions in Brazil

• 11.11 will be the new Black Friday. See bets from TikTok, Shopee, AliExpress and Mercado Livre
• Availability: Online retailers hire large numbers of temporary workers for Black Friday

But after all, when does Black Friday start in Brazil? Should you wait until the official day to take advantage of the best promotions?

Although it is originally held on the last Friday of November, the day after Thanksgiving, a traditional American holiday, promotions in both physical and online stores typically run throughout the month. This year’s official schedule is November 28thbut the event has already begun to drive national commerce.

In Brazil, the Black Friday tradition entered the retail calendar in 2010, and since then consumers have sought out discounts at high street stores, shopping malls and e-commerce platforms.

• Understand: Will the first payment of the 13th paycheck be before Black Friday 2025?

If you want to take advantage of this period, which guarantees the best offer, there is no need to wait for the 28th. You can also take a look at the promotions already running as part of Black Friday, but expect the official day to include some of the best discounts.

• Even the government is promoting: Tesouro Direto launches Black Friday TD offering R$30 cashback for new bond investors

Preliminary research

On the other hand, consumers must be extremely careful not to fall for false promotions or scams. Ideally, you should do your research, monitor and compare the prices of your desired products before making a purchase decision.

To avoid falling into so-called “black scams”, where retailers increase the price of a product before a promotion and then lower it back to the original price under the guise of a discount, we recommend monitoring price changes directly on the store’s website or through specialized comparison sites.

What are your trade forecasts for this year?

Expectations for Black Friday are positive, but traders need to be cautious, said Fabio Bentes, chief economist at the National Confederation of Goods, Services and Tourism. He drew attention to the high level of debt among Brazilian families, which maintained its upward trend for the third consecutive month in October and now stands at 79.5%, according to the group’s data.

Experts estimate that this scenario could create a “snowball” effect, limiting consumption in the penultimate month of the year.

– Given the current level of interest rates, even a strong job market will not be enough to stem the rise in defaults. In this scenario, the commercial sector is already experiencing a decline in sales as families are forced to adjust their budgets to adapt to this reality – explains Bentes.

Why is it called Black Friday?

The reason for the name of the promotion is unknown. However, there are two more likely theories. The first is from the 19th century, when the term was first recorded it had nothing to do with promotion, but with debt.

• Online consumption: You’re already buying things with artificial intelligence, you just don’t know it

The year is 1869, and investors Jay Gould and James Fisk hatch a plan to buy all the gold available in the United States.

This move was discovered and resulted in a significant drop in the value of the metal on a Friday known as Black Friday, thwarting the duo’s plans and forcing many companies into bankruptcy.

A second theory is that Philadelphia police officers used the expression in the 1960s to refer to post-Thanksgiving traffic conditions. Amidst the chaos on the streets, shopkeepers took advantage of the opportunity to lower prices and sell more products.

• Black Friday 2025: Pharmacies expect discounts. check it out

Store owners adopted the term “Big Friday” to distinguish the negative aspects associated with traffic and air pollution, but the impact was not as strong. Over time, Black Friday came to mean “back to blue” (from English) go back to black) refers to the moment when the office turns into the black after the year-end sales season, or in other words, the moment when the company returns to the black.

Black Friday is considered the biggest shopping day of the year in the United States, but it wasn’t until the 2000s that the day was consistently designated as such. For a long time, promotions were held on Saturdays instead of Fridays. Currently, in addition to the Friday after Thanksgiving, there is also Cyber ​​Monday, which focuses on promoting electronic devices on the following Monday.

This tradition spread throughout the Americas. In Canada, retailers conduct their own sales. In Mexico, this day was called “El Buen Fin” (Good Weekend). In Brazil, companies are now even setting up so-called “war rooms” to deal with sales volumes.

*Intern under the guidance of Luciana Rodriguez