Inspired by the principles of value-based health care, this research reveals how to align clinical excellence, financial sustainability, and purpose to transform private practices into high-performance organizations.
Direct language and practical examples help readers discover how to redesign processes to focus on clinical outcomes, patient experience, and team engagement. Additionally, this book seeks to explain how to strategically plan and make decisions based on data, position your clinic ethically and differentiatedly in the marketplace, and grow in a sustainable manner consistent with your values.
The target audience for this title is professionals and entrepreneurs working in the field of health and administration, such as dentists, doctors, physical therapists, speech therapists, nurses, clinic and office managers, as well as administrative professionals and health entrepreneurs who want to improve the management of their businesses.
This book is also intended for faculty, graduate students, and consultants interested in clinical leadership, strategy, organizational culture, and values-based medicine. “Strategic clinical leadership is for those who seek to combine excellence in care, strategic vision, and business sustainability in the context of modern clinical practice,” explains Mengarda, who is also the author of the book Finite Element Methods in Dental Implants.
In addition to being an author, Dr. Rogério Mengarda (CRO 16544 RS) holds an MBA in Clinic and Hospital Management, is the Clinical Director of OdontoMengarda, and CEO of SmileSenior. This professional has received executive training in Owner/President Management and Value-Based Healthcare Delivery Programs from Harvard Business School.
My experience in the healthcare system inspired me to write.
According to Dr. Rogelio Mengarda, this book was born out of his practical and academic experiences at the intersection of dentistry, management, and leadership. Through more than 20 years of clinical and business experience, he says he has found that many medical professionals, despite being technically superior, face challenges in running their practices as strong, ethical and sustainable organizations.
“Based on this observation, the objective emerged to create a work that combines market experience, modern management fundamentals, and value-based medical principles, with a focus on providing an accessible and strategic guide to physicians and dentists who want to be purposeful and successful,” said the authors.
OdontoMengarda’s clinical director revealed that the project matured through years of research and international immersion, particularly during his academic training at Harvard Business School. “These experiences reinforced my belief that clinical excellence is only achieved when accompanied by leadership, a strong organizational culture, and a focus on real patient outcomes,” he explains.
For the authors, this book represents the synthesis of a personal and professional journey dedicated to transforming the way healthcare professionals lead teams, plan their businesses, and deliver value to society. “This is a work that combines method, reflection, and inspiration, and a call to action for healthcare professionals to take on the role of CEO of their own practice,” he clarifies.
Professional perspective
According to statistics from the Commonwealth Dental Council (CFO), there are 449,000 dental surgeons registered in the dental council system nationwide. According to estimates released by the Ministry of Health, the number of doctors is nearly 600,000, including specialists (353,287) and general practitioners (244,141).
From the perspective of Smile Senior’s CEO, this book also challenges you to think about the future of dentistry and healthcare from a management and leadership perspective. “We are facing a significant paradigm shift, where the focus is no longer on the volume of care, but on the value created for the patient,” he says.
This movement, known as value-based health care, is redefining how medical professionals measure outcomes, organize teams, and generate resources. “Clinics and hospitals of the future will be judged not only on what they do, but also on the clinical outcomes and experience they provide,” he says.
For Mengarda, another trend is the strengthening of strategic clinical leadership, with healthcare professionals with management, communication, finance and technology skills taking on leadership roles. “The model of the ‘great clinician who improvises and manages’ is being left behind. The future requires well-prepared leaders with systemic vision and the ability to inspire interdisciplinary teams,” he declares.
The authors also see increasing integration between technology, data intelligence, and humanization. “Digital transformation allows us to measure metrics in real time, personalize care, and improve operational efficiency. But this only makes sense if we put patients at the center of decision-making,” he points out.
This initiative aims to help professionals see themselves as leaders
The main purpose of this book, Strategic Clinical Leadership, is to help physicians and dentists see themselves as influential leaders who can combine technical excellence with strategic vision and social responsibility. “Because leading a clinic is much more than running a business, it’s leading a medical project. If this message awakens in each reader a desire to improve the way they care, inspire their teams, and build more ethical and sustainable practices, then this book has already done its job,” concludes Dr. Rogelio Mengarda.
About The Author
