The new cover is GQ gift to hailey bieber In his most influential moments, After the sale of Lord Corporation to Elf was completed for $1 billion. The businesswoman and model has positioned herself at the heart of the beauty industry, reinforcing her brand as a unicorn and redefining success for women in the field.
Becoming the face of entrepreneurship and innovation, Bieber reveals exclusively GQ detail We provide an overview of our business, our strategic vision, and how to balance our personal and professional lives during this stage of our transformation.
sale of load to a cosmetics company elf Positioning Hailey Bieber as one of the youngest and most influential companies in the field. In less than three years, the brand achieved unicorn status with unprecedented speed, establishing itself in a market dominated by large groups and celebrities.
In an interview with GQ the businessman elaborated on the strategy:I have always been transparent about the value of Lord. “I don’t want to sell it for less than $1 billion.”he said. “This decision was not only made for financial reasons, but also because I was looking for a partner who understood my vision.”
Bieber explained: load It was implemented in May 2025 and the original objective of this venture was achieved. Sales weren’t his only goal, though. elf It presented him with an ideal opportunity for the brand’s future. “I was surprised when I received the approval. I cried and was overwhelmed, but at the same time I was so proud of what we had built.”said GQ . “At that moment, I realized the magnitude of the step we were taking, not only on a personal level, but also for my team and other women entrepreneurs.”
Lord’s success is reflected in the overwhelming results. According to data cited by GQthe brand sold to an all-time high after its launch at Sephora 3 products per second That means approximately 2,000 articles are created every minute. “I knew Lorde was special, but I never imagined I would receive such a reception.”Bieber admitted.
“Seeing people wait hours to try our products or see them out of stock is inspiring and motivates us to maintain quality.”. The businessman emphasized that the expansion into brick-and-mortar stores has increased consumer interest and strengthened store sales. load As a phenomenon in the history of Sephora.
philosophy of load It was essential for its positioning. Bieber described the brand as a proposition for “essential products designed around real needs, not fads.” “Less is more,” he said.
“Instead of launching dozens of formulas, we want to select only the ones we actually use every day.”. She also emphasized the value of creating a worldview for the brand that goes beyond skincare, saying, “I want Road to be a lifestyle. You can feel that in how it feels, down to the smallest detail like a phone case.”
Regarding inclusion, Bieber says: “For me, skin care is genderless. My husband Justin and my male friends use Lorde, as do others, and that’s part of my aim: to make self-care a universal routine.He added, “It’s inspiring to think that whether you’re a teenager or a 70-year-old, you can use the same product and feel part of a community.”
Motherhood and family life have changed Hailey Bieber’s outlook. in a dialogue with GQ is related: “My son taught me the importance of pausing and prioritizing my time at home. I enjoy being with my family more than any event.”. She explained that her daily life in Los Angeles revolves around happiness and intimacy. “I’ve learned to protect my space and be selective about what I share. “Justin and I are very careful about our son’s privacy.”
On the professional front, Bieber explores collaborations between fashion and design without losing focus on the road. As a recent project, he mentioned creating a leather jacket. Skyruk, Justin Bieber’s brand, and accessories like phone cases: “I try to only get involved in things that really connect. I prefer quality over quantity,” he added. “While I love fashion, my absolute priority remains Lorde and her evolution in beauty and health.”
meanwhile sunset boulevard display the image of hailey bieber As he advertises on billboards and Lorde grows his global presence, the businessman admits he continues to be surprised by the impact of his accomplishments. “Each milestone is a reminder of how far an idea backed by real work can reach. I feel lucky and am determined to keep innovating.”
Hailey Bieber concluded: “My greatest satisfaction is seeing other women be inspired and take a chance on their projects, believing they can make history in any industry.”
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