Since our inception, Discesur has always focused on our clients, both professionals through our national “Contracts” department and private individuals through our exhibitions in Madrid. … We have never felt like a “regular” distributor, someone who buys and sells products that incorporate close logistics.
Our purpose and differentiation has always been to “add value” to our clients by becoming a partner in their field, which means that we want our clients to “delegate” to us the technical ability to identify the products they need to cover the functionality and aesthetics devised by their designers. We are experts in products, usability, maintenance and technology in all categories of our portfolio, especially ceramics. We have an open catalog and cooperate with all major suppliers at home and abroad. Our knowledge of the market, its trends and the technical characteristics of all products allows us to provide independent advice. Our connection is with the objectives of our clients, not with the objectives of any particular manufacturer.
What is the key to Discesur’s leadership in the 21st century?
In recent years, the sector and society have experienced significant changes, and we have been able to understand the cultural changes in our daily collaboration with our customers. We have always been close to our clients and have always been characterized by dedication. We are always there when a problem arises and fully understand the idiosyncrasies and values of the brands we work with.
How do you combine retail activities from both a face-to-face and online perspective?
I believe it has to be presented as a collaborative, hybrid experience. More than just a product display, we aim to be a source of inspiration and provide advanced advice on sales and projects. In any case, online channels streamline certain processes, enhance our basic work, provide all kinds of functions for our clients, complement our work, and do not forget to regularly access social networks. All contribute to the best service in our projects and retail channels.
Process innovation and sustainability are key to business development, but how does Discesur apply them in everyday life?
Innovation means advancements in the way we work and think. In our case, the objective is definitely to increase efficiency and improve the customer experience in the purchase and trade shows. Also, from a sustainability point of view, we always ensure that the products we carry are low-impact and highly durable and have the corresponding certificates. With these development vectors, our goal is to expand our business lines and continue to further improve our customer experience in advice and prescription, both in the exhibition and project sectors, and to reaffirm our reference position in this field.
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