of major league soccer and apple has taken another step in an ambitious partnership. Starting in 2026, all U.S. soccer games will be AppleTV+ There are no additional costs. This announcement was made this Thursday new yorkindicates the end of the service MLS season passwhich will cease to exist at the end of the 2025 season, cementing an alliance that forever changed the way the league is viewed.
The agreement will be signed in 2022 for a period of 10 years, Approximately $2.5 billion worthAppleTV+ has become the exclusive MLS streaming platform in over 100 countries. But the real global breakthrough came in 2023. lionel messi in inter miami. His presence skyrocketed subscription numbers, attracted record viewers, and turned the league into a worldwide phenomenon. Since then, the Rosario native has become a central figure in Apple’s sports strategy, providing documentaries and exclusive content within its digital ecosystem.
Starting next season, fans will be able to access all regular season games, the League Cup, MLS All-Star Game, Campenes Cup and Audi MLS Cup Playoffs, as well as watch series, movies and documentaries, all from the same application. Studio programming and on-demand content will also be available.
“We’re excited to bring MLS to more fans around the world. It’s a win for fans to be able to enjoy every match in one place with Apple Originals,” he said. eddy cueSenior Vice President of Apple Services. commissioner don garberFor its part, it assured that this evolution will “make it easier than ever for fans around the world to watch, connect and participate in games.”
movement comes A key moment for North American soccer,and 2026 world cup on the horizon. MLS is celebrating its 30th season with record attendances, packed stadiums and the global popularity of players like Messi and Son Heung-min.
Full integration with AppleTV+ powers a unique model that includes all games without blocks or restrictions, plus original titles, baseball, F1, and other premium content. With that synergistic effect, MLS + Apple + Messi partnership This is a driver of football growth in the region and a platform that is already looking to the world with global ambitions.
He had the final blow that would define his legend.
Messi’s World Cup: Rise of a Legend premieres on February 21 pic.twitter.com/zqRUoGeJLs
— Apple TV (@AppleTV) January 18, 2024
Alongside the Apple TV announcement, MLS is evaluating structural changes to the competition. The league is reportedly preparing to align with major leagues in Europe and officially adopt a fall-to-spring schedule, breaking away from American soccer’s traditional summer format. The leaders will also discuss the possibility of introducing a new single-table system with five divisions to replace the current Eastern and Western Conference formats.
If finalized, this change would represent a revolution in the organization of the tournament and another step towards the full internationalization of MLS.
As the relationship between MLS and Apple moves into a new phase, the tournament also enters its most exciting phase. Audi MLS Cup 2025 Conference Semi-Finalswill be held from November 22nd to 24th. In this edition, which confirmed a leap forward in the league’s competitiveness and media quality, eight teams still remain in the title race after making it through the first round with a best-of-three match round.
in western conferencethe star duel begins Vancouver Whitecaps and LAFCWorld-class players such as Son Heung-min and Thomas Muller are on the court. On the other hand, what is surprising is that San Diego FCfirst seeded and expansion teams aim to make history minnesota united. among them thisthe most attractive intersections are: FC Cincinnati facing inter miamihe will face Lionel Messi for the first time in the conference semifinals. On top of that, philadelphia unionHosted by Supporters Shield Winners New York City FC This series has a recent history and has a lot at stake.
All Definitions can be seen on Apple TV and MLS Season Pass, which exclusively broadcasts four games to more than 100 countries, confirming the platform’s importance in the internationalization of American soccer.
About The Author
