strategy Karina Millay For La Libertad Avanza, it was a positive thing to be able to reach the end of the film. In essence, this was a political maneuver, promising PRO and state governors to form a coalition government in 2024, but what they ended up building was a temporary coalition until their true purpose emerged in 2025, which was to establish the party in more than 2,000 municipalities and 24 states. A territorial device for contesting power from below and from the nation as a whole.
Therefore, victory has several aspects. It was not just an electoral victory, but also a spatial integration.
Despite endless economic, financial, corruption allegations, and miscommunication, the ruling party achieved a historic victory after the unforgettable September 7th. It was a return to power, a reorganization of the board of directors, and above all a reaffirmation of leadership.
1.Mirei×2
Karina and Javier Millay act as mirrors and reinforcements. One person shouts and the other gives orders. He embodies the anger of change. She, the silent engineering of power. Around it was a structure that had survived its own turmoil: economic crisis, internal overflow, suspicion, and communication errors. Yet they managed to turn fragility into strength.
- Inflation slowed, thereby fulfilling the spirit of the electoral contract to stabilize the economy without disrupting order.
- Mirei is still a newcomer. Even in a scenario of repeated faces, his figure still retains the magnetism of an outsider.
- Millay fights. In Argentina, those who don’t fight disappear. From Movistar Arena to the most inhospitable of towns, his energy conveyed a commitment to complete action: “We’re going to do whatever it takes.”
- A sense of security in the face of uncertainty. Paradox of the Nation: We choose the unknown to escape what we already know: the repeating melody.
- Weak government, exposed president. Still, it is reinforced by the contrast between victimization and narratives of resistance as emotional shields.
2. PRO as an implicit subject
PRO didn’t appear on the ballot, but it did appear in history. He was an actor in Victorious Silence. Although it is unsigned, it is a partner whose DNA is present in the strategy, structure, and last photo.
- The Yellow Terror has been activated again. After 7S, PRO voters understood that the threat of K’s return outweighed their doubts about Millais.
- Yellow wasn’t there, but Bullrich, Santilli, and the Mayor were. The silence spoke. Rather than compete, PRO decided to push. Since CABA in May, he has trained and trained and achieved victory again.
3. Fear K
Fear once again dominated Argentine politics. Fear of the known, fear of what has already been hurt. Fear that they will “come back”.
- Some citizens chose stability, even if it was fragile. In the face of potential disruption, most chose to continue.
- Memories of Alberto, Cristina and Massa bring it all. In collective memory, they remain synonymous with anarchy and unfulfilled promises.
- Non-campaigning of Peronism. They hoped someone else’s mistake would be enough. But politics does not tolerate inertia and passivity from candidates who have had little to say.
4. Braden Trump without Peron
(If in 1945 the axis was “Bladen or Peron,” in 2025 it was “Trump or Anarchy.”) The North once again became a symbolic compass.
- Trump functioned as a political father figure. It was not only for public support, but also for what it stands for: validation, stability, and international containment. Opposition parties spoke of loss of sovereignty and redemption, but the majority of voters saw in the scene an alliance of trust. Paradoxically, the North American Treasury and the White House became the guarantors of Argentina’s continuity. Trump was to Millay what Braden was to Peron: a blessing rather than a reproach.
conclusion
The government should not take the bait. Although criticism remains strong and the economy is not improving, the scenario is favorable. It was recognized that the ruling party needed to maintain its ability to govern, not its vision for the future. It wasn’t a vote of love, it was a vote of caution. “We bench you because another thing scares me. Because I remember another thing. Because another thing is worse…If we don’t kick you out, I’ll give you two more years.” Support is not unconditional, as it is both a precise attack on a rival and a message to those in power.
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