Alcampo is preparing for next year after a complicated year that alternated with adjustment measures such as the closure of 16 supermarkets and the closure of supermarkets. In addition, 127 stores have cut staff and seven new stores have opened. They all come from franchisees. Our plans for 2016 are very different. We are planning to open. 37 new stores,among them, First franchise hypermarket Learn about its history in the town of Illescas (Toledo). Additionally, the sales group is already looking to what’s next on the horizon. Christmas campaignthe following segments are expected to grow by an average of 4-6%. Side dish Expected values for nougat are 15-20% and 9%, respectively. Carlos Pedreira, the new general director of Alcampo, made several announcements during a meeting with the media held this Thursday.
Regarding the future Illescas Hypercenter, Pedreira emphasized that “the construction has already been completed and is awaiting government approval,” adding that the new facility will be located in front of the Toledo town’s logistics center, which is also home to multinational companies such as Inditex and Amazon. Pedreira pointed out: “Supermarkets are the core of our strategy to meet consumer needs.” In this area, Alcampo’s new director highlighted the €80 million investment carried out this year in the renovation of 31 centers (5 hypermarkets and 26 supermarkets). An additional 10 stores will be adapted to the convenience format.
4-6% growth for Christmas campaigns
Pedreira was cautious from the start about the Christmas campaign and the outlook for 2026. “30% of sales are at risk in the last three months of the year.” However, he remains optimistic and has been working on increasing sales. In the harsh environment of Christmas, Alcampo is hopeful. Average growth of 4-6% Sections such as delicatessen are expected to see a significant increase of 15-20%. Alternatively, nougat is expected to grow by 9%. Among the big bets of the Christmas campaign are panettone and roscones made in Alcampo’s workshops.Large warehouse with up to 1,800 units We draw on trending products such as advent calendars, as well as novelties such as 100% domestically produced lamb, shrimp, and salmon, which are gaining a following.
He also agrees with other players in the department who prepared the dishes. ”“Those are market trends to consider.” And it’s one of Alcampo’s big bets. Pedreira said his group is providing a service that allows clients to spend less time cooking. some options: from “ready-to-cook” dishes and very simple dishes for home consumption, to preparations for consumption on-site or outdoors, and more industrial dishes. In any case, the general director of the distribution company opened the door. Consider new purchasing operations The company aims for inorganic growth as agreed with Diamond in 2022, as well as organic growth through new store openings of its own stores and franchise stores.
Online channel and sports nutrition line promotion
Another milestone mentioned by Pedreira was the new head of the sales group. CFC robot warehouse opened in San Fernando de Henares (Madrid) This is framed as a “logistical adaptation from a more traditional company to one tailored to a more time-poor digital customer.” In Pedreira’s words, the aforementioned warehouse has made it possible for them to do just that. “Increase online sales in the Madrid region by more than 50%.” Specifically, he added that orders have increased from 10,000 to 31,000 per month, with an average of more than 1,000 per day. “All this is achieved with a perfect order rate of 95% and on-time delivery of 97%,” he said.
The general manager described Alcampo’s clients as follows: omnichannelHe emphasized the ability to move between physical and digital channels as per convenience without complications. Along these lines, it includes a strong commitment to revitalize businesses. “Club Alcampo” Contains new offers and benefits. The channel ended the year with a 10% increase in employees and plans to reach 3.6 million customers. In addition to releases such as “Eat and move”the inclusion of Distribution Group’s sports nutrition line and 420 new references. Alcampo’s leadership reaffirmed the company’s aim to grow in all formats in Spain in the coming years, including hypermarkets. In this linethe “integration phase” has ended Of the approximately 200 stores acquired from Diamond in August 2022.
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