After just one month of operation, horneros We have gained 50 active clients and have been able to attract the attention of clinics, e-commerce, and small businesses that want to automate customer service and internal processes without the need for programming knowledge. founded by young people entrepreneur Gonzalo Arrayarán, 27, whose company has developed a platform that: digital employee In minutes, you can answer questions, sell products, and schedule shifts as if you were a true member of a human team.
Horneross’ goal is to close the technology gap that prevents many small and medium-sized businesses from implementing artificial intelligence solutions.. “Today, we feel there is a huge barrier between technical knowledge and being able to train agents. With Horneross, anyone can create their own digital workforce without any prior knowledge,” the founders explained in our conversation. i professional.
Before launching Horneross, Arrayarán co-founded Laburen, an automation startup with over 500 customers and 15 employees. However, he decided to step away from the project to focus on new challenges. Access to AI will be democratized. “Labren brought automation to large enterprises, but I wanted to bring that technology to small and medium-sized businesses as well. small business. Horneross is here to help businesses that are growing but don’t know how to scale and need accessible tools,” he said.
The platform difference is Ease of use. The user chats with an agent named . Horneliusfunctions asbuilder“And that step by step guide Under construction digital employee. Just specify the purpose. For example, a distributor or of medium— and the system analyzes the company’s website, collects information, Ready-to-use wizard. “Our construction agent understands the business context, searches for company information and vectorizes everything in the database. In a few minutes, the user is already ready to put the agent into production,” the entrepreneur explained.
In addition to serving customers, digital employees can perform internal tasks such as: schedule shift, Recorded data Either Support staff work processes. The company also back office agentaimed at optimizing internal management. “We want to free people from repetitive tasks so they can focus on what truly creates value: creating, innovating, and growing their business.”said Alayaran.
of startBased in Buenos Aires, we have started testing. clinic linked to the platform clear skyan ERP with over 200 clients in the healthcare sector, became our first major strategic partner. “We started by automating shift management for our clinics, and more centers came on board after seeing the results,” he said.
Horneros offers today Integration with WhatsApp, Instagram, MercadoLibre, CRM and internal systemsenabling digital agents to interact on the channels most used by businesses.
“AI should not replace humans, but free up time,” says founder Gonzalo Alayaran.
How the subscription model drives the Horneross market
With just an initial investment $3,000Fully funded by the founder himself, Horneros established itself as a company. self-employedthat is, self-funded. “I wanted it to be 100% bootstrapped, like when we started Labren. I invest and continue to develop the platform using what our clients produce,” Arayaran said.
The combination of business models is monthly subscription may employ Tailor-made and personalized serviceadapt to the size and needs of each company.
he plus planof $20/monthWe are aiming for entrepreneur and small project. You can create up to 2 digital employees What does AI do? 1,000 messages monthly, basic integration, medium email and dashboard With elemental analysis.
he pro planfrom u$s50 Every month we expand our features: Offers 6 digital employees, unlimited messagesall integrations, priority support, advanced dashboards, deep analytics, and API access.
he ultra planof 200 dollars Targeted at companies that are expanding or have a high volume of interactions each month. I allow it 25 digital employeesunlimited messages, premium integrations, 24/7 support, custom workflows, business analytics, prioritized API access, guided onboarding, and a dedicated account manager.
Those who choose annual subscription access 15% discountcompanies that require a more complex solution. custom planThe Horneross team is responsible for development and full integration.
The team consists of 4 people: The founder himself, 2 customer success specialists, and 1 communications and network manager. ”I believe in teams and innovation. Each member needs time to create and improve. “Artificial intelligence is about freeing up time, not replacing humans,” he says.
For Alayaran, the purpose of the digital workforce is not to replace human talent; Eliminate repetitive tasks and free up space for creativity.. “I want small and medium-sized businesses to break out of that repetitive monolith and be able to leverage AI to innovate. Time is money, and Horneros wants companies to take it back.”
The next step will be to strengthen its presence in Argentina during 2026 and then expand to other parts of Latin America. “What we want is Democratize artificial intelligence We are carrying out activities throughout the region, but first we will strengthen our domestic structure. My goal is to attract as many small businesses as possible and help them grow with accessible technology,” the founder predicted.
Self-taught, disciplined and curious entrepreneur Started programming at age 16 I continued this while completing a degree in health and safety at the University of Palermo. Due to the pandemic, he stayed in Bolivia, where he studied for two years using a mobile phone. “That’s when I realized that discipline can take you far. Programming came later, but curiosity brought me here,” he recalls.
It’s also where he drew inspiration from his hometown of Pompeii. entrepreneur Arrayarán is driving a project where Arrayarán combines innovation, accessibility and regional vision, says Argentinian Guillermo Rauch, creator of Vercel, one of the world’s most famous platforms. In just a few weeks, horneros It went from an idea to a real tool, allowing every company, no matter its size, to have its own tool. digital employee.
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