“Anti-sancism bubble”. This is how Pedro Sánchez himself described the phenomenon of hostility against him that arose during the last Congress and which he regretted. Couldn’t “deflate” in time. He worked hard on this during the campaign. … 2023. He went to media outlets and programs he considered hostile to fight the article, which was published outside the political circuit. – Obsessed with popular culture rather than party gatherings –this allowed him to empathize with an audience that did not consume the argument. Upon regaining power, the president was once again isolated in a bubble..
Until now. The crisis experienced by the PSOE and the government this summer, and more specifically with the indictment of Santos Cerdan in mid-June last year, marked a turning point in the government’s strategy. “We survived, but we felt the heat. “We took a vacation feeling like something had to change.”they recognize in the president’s inner circle. Strictly politically, the government began trying to take political initiative by promoting debates like the one on Gaza, or by exaggerating the abortion issue, but something exploded in a purely communicative way. Bubble again. “We decided we needed to expand,” they decide. Sources investigated by this paper.
Pedro Sanchez made a surprise appearance on Radio 3 this Thursday. Denim jacket, vintage T-shirt bought at the station, music lover profile It dates back to his appearance on “La Pija y la Quinqui” on July 23, marking the distance. just a few weeks ago He also participated in “La Revuelta” On a TVE program, he posted a recorded message in which he secretly spoke in support of public education while abusing the host. Although he is a president in his “heyday,” he does not have a useful profile. Back to the campaign, yes. A campaign to humanize his image and reposition himself from a political profile to something more “consumable” and close to progressive voters who are tired of the recent controversy.
Mr Sanchez has been trying to keep his denim jacket and Radio 3 T-shirt from showing signs of wear, the ABC has learned. “He’s had it since the ’90s concert.”And not his image, which has been tarnished by government management and corruption scandals surrounding his party and administration. The President is seeking contact and the visit to Radio 3 is not a solo effort. He opened a TikTok account in September. People close to us told this newspaper that the issue had been under discussion for some time, but had been postponed until Sánchez made a clear request after the summer. “I have to be there,” he told People.However, not before requesting a complete documentation work on the profiles of other international leaders and YouTubers already active in this medium. As of the end of this edition, the president has more than 211,000 followers on the aforementioned social networks. “The good thing is you don’t have to force him. He’s a nerd about these things and loves pop culture references. ‘We don’t cut it,’ they say.”
future voters
But not everything consists of an image strategy.There’s a lot of politics behind it. Ordinary people who mainly use TikTok are Average age is 16 years old, new group of voters will go to the polls in 2027 And they are primarily oriented towards the right and far right. « The far right fights with a smile and a sense of humor. Is there data? Of course, it also comes with attitude and hope,” they said in Moncloa. The truth is, the response has been better than expected. “He’s doing great,” everyone around him happily admits.
Congratulations to Rosalia on the release of the wonderful “LUX”!
Yesterday, a Spanish-speaking female artist had the most successful debut on Spotify, becoming the third most listened to artist across the platform and putting Spain at the top of world music. pic.twitter.com/wdC921K8BN
— Pedro Sanchez (@sanchezcastejon) November 9, 2025
For example, the president’s tweet congratulating Rosalía on her album “LUX” Reached 49,000 likes The average number of messages that Sanchez publishes on this social network is usually around 3,000. In an interview with Radio 3, she revealed that she has reserved an hour to listen to Catalan works “all at once” and has already included the song “Magnolia” in her regular weekend picks on TikTok. It is truly a talisman.
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