While many companies focus on technology and advertising, the Brazilian brand has proven that the real difference is still in its people.
Adel Perfumes, an e-commerce company specializing in high-quality perfumes, has an annual revenue of over R$10 million in 2025 and puts customers at the center of all decisions.
While this feat is impressive, it’s the trajectory that really captures attention. Adele was born out of a moment of suffering and became a symbol of overcoming, purpose, and caring for humanity.
.From adversity to entrepreneur
Adele’s trajectory began with one of the most delicate moments in the founders’ lives: their son Mateusz’s leukemia diagnosis. The family left Natal (RN) and moved to São Paulo to seek treatment at GRAACC, a reference hospital for pediatric oncology.
With few resources, the family invested just 200 reais to manufacture household sprays and air fresheners, which they sold door-to-door. Direct contact with people and careful listening to customer needs have been the foundation for a brand culture of detailed empathy, excellence and purpose.
Human services in a digital world
While much of the market is automated, Adele has chosen to follow the path of proximity. Each customer receives personalized attention, order tracking, and true after-sales support. This attitude has created a loyal community where relationships go beyond purchasing.
“Customers are at the heart of everything we do. Our success is the result of the care and trust we build every day,” emphasizes the Adel team.
This philosophy has resulted in one of the highest repurchase rates in the industry, supporting the company’s organic growth and reinforcing a difference that is difficult to imitate.
Digital strategy and luxury perfumes
Adele’s expansion is also the result of a well-thought-out digital strategy. The brand combines segmented campaigns, intelligent automation, and emotional storytelling to reach people who value quality and authenticity.
With a strong presence in VIP communities on Google, social networks and WhatsApp, the brand maintains direct contact with its customers, creating engagement and trust.
Using imported essences and rigorous maceration and quality control processes, Adele has established itself in the affordable luxury perfume segment. Each fragrance is designed to deliver high performance, sophistication and an amazing sensory experience.
Owner’s scent and olfactory identity
In addition to fragrances inspired by the great icons of global perfumery, the brand has made a name for itself with 100% original lines such as Pop Malibu, Dunes of Dubai, Soirée and Le Calan. Each represents a different concept, reinforcing Adele’s proposal to unite art, authenticity and democratic sophistication.
.National examples of purpose and performance
What started as a door-to-door sales operation has now grown into a million-dollar business that inspires entrepreneurs across the country. Adel Perfumes is an example of how it is possible to grow with purpose today, and that sustainable success comes from genuine relationships with customers.
“Everything we do includes a piece of this story. We don’t just want to sell perfume, we want to inspire people and show that care is still the biggest differentiator,” says the Adele team.
With an annual revenue of R$10 million in 2025, Adel Perfumes has established itself as the national standard for high-quality perfumes, proving that putting the customer first is the real secret to success.
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