A few days before the start of the 2025 World Cup formula 1Australian burger chain “Grilled” signs on with Compatriot as advertising icon Oscar PiastriHe is a McLaren driver and one of the players who started out as a title candidate. restaurant … The fast food company announced a new burger called “OP81” (a number named after the first letter of Piatori’s first name) and ran an associated advertising campaign.
The championship begins land norrisPiastri’s teammates on the British team maintained their lead in the overall standings through the first four rounds. At the fifth round, the Saudi Arabian Grand Prix, the young Australian (24 years old) finished first, taking the lead in the world championship.
Piastri had established himself at the top, so in September, after the Italian Grand Prix, Grilled decided to add a twist to its marketing strategy, launching a campaign where every customer who ate an OP81 would receive another identical burger every Monday after the Grand Prix. Piastri would have been on the podium. In the race held a few hours earlier (at Monza the Australian was third).
Since then, the pilot melbourne He hasn’t been on the podium again. He was unable to compete in Azerbaijan, where he retired due to an accident, Singapore (4th place), US GP (5th place), Mexico (5th place), and Brazil (4th place). Furthermore, in the Mexico test, Norris took the lead by one point.
Piastri’s downturn and misfortune —Collisions, penalties and various accidents– Coinciding with a sweet promotion of free hamburgers, the usual cursers and conspiracy theorists did not hesitate to criticize “Grilled”.
The restaurant chain is Brazilian GP It was held last weekend. Now, to be awarded the OP81, all Australian players need to complete the test, regardless of their position, is enough.
However, it was revealed that Piastri had an accident during Saturday’s sprint race in Sao Paulo and had to withdraw from the race. More alarming messages about the evil Fario. “Please stop this promotion. give me hope for the last race» complained one fan on the Grill’d Facebook page this week. The food brand had to respond and apologize to “all those who believe in the curse” on social networks.
And, he added, he used that appeal to reaffirm his commercial commitments under the motto: “Sorry, but we never intended to make a burger that tasted good enough to change the course of F1 history.” clear, I can take jokes about curses with humor.. But to be honest, I would never bet on someone like Oscar Piastri. “He is our quintessential Australian hero and we will always support him.”
By the way, according to the menu at the store mentioned above, this product is “Wagyu beef on black charcoal bread, served with chipotle mayonnaise, crispy bacon, aged cheddar cheese, grated carrots, romaine lettuce, and red onion.” It comes in a limited edition box and is priced at 18.50 Australian dollars (10.5 euros) $27.90 (16 euros) per unit or with fries and drink.
Currently, this promotion is valid until the first week of December. Australian fans are worried and angry about what might happen next. vegas (November 23rd), taste (November 30th) abu dhabi (December 7th).
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