Kim Kardashian (Los Angeles, 45) remains determined to shine in every professional project she takes on. Yes, as an actress, she has just been released all about lawThe new drama stars Ryan Murphy as one of the main characters, a businessman who continues to enjoy success with Skims, a profitable brand specializing in underwear that features shapewear. After raising $225 million in a funding round, the company is now valued at $5 billion (over €4.3 billion at current exchange rates).
Mr. Skims’ plan is to use funding from investors, including Goldman Sachs Alternatives, a subsidiary of banking giant Goldman Sachs, to expand his business around the world. According to a statement from a major Wall Street bank, the Kardashian brand currently has 18 franchised stores in the U.S. and two in Mexico (in addition to selling products). online and through retailers around the world), and plans to use the funds from the investment to open more brick-and-mortar stores in new markets. Additionally, they note that Skims is laying the groundwork to become a primarily physical business in the coming years, and plans to use this capital injection to invest in product innovation and category expansion, strengthening its position in lingerie and shapewear, and expanding its presence in clothing and sportswear (as one example, the businessman’s collaboration with Nike from 2023 has resulted in the women-focused Nike Skims brand).
On the day of the round, Kardashian herself expressed her enthusiasm for the milestone, as stated in a statement: “Today’s announcement is a testament to the hard work of our incredible team and partners who have helped us reach this exciting new chapter and become a global omnichannel retail brand. We are passionate about taking Skims to the next level while continuing to innovate and set the standard in the industry.” Among the partners of whom the Almighty speaks influencer The businesswoman, who is studying to become a lawyer, is a couple formed in 2019 by the brand’s co-founders Jens and Emma Greed, who have always had a purely business profile on a more modest level. Jens is Swedish and Emma is British, and they have been involved in the world of brands since childhood and are also responsible for two other successful brands around the world. kardashian jenner familyGood American is Khloe Kardashian’s jeans brand, and Khy is Kylie Jenner’s makeup and cosmetics brand.
Jens Grede, CEO of Skims, commented on the latest funding round: “This milestone reflects continued confidence in our company’s long-term vision, and, along with disciplined execution, Skims is well-positioned to develop its next phase of growth.” This financial boost comes as the company faces intense competition, with major competitors from brands such as Lululemon and Alo Yoga.
In addition to the girdle, which is undoubtedly Kim Kardashian’s most famous and extremely valuable product, she broke sales records with it, earning up to $2 million in seconds. The businesswoman continues to innovate with Skims. From the nipple-enhancing bra that launched in 2023 and was a hit with women who’ve had mastectomies, to the more recent ideas that have caught on in the market, from face-shaping masks (or double-chin girdles) to the faux-coloured pubic thong that divided the internet last October.
Of course, not everything was always so easy for businesswomen. The brand’s original name, Kimono Intimates, was criticized for ignoring the meaning of traditional Japanese clothing, leading even the Japanese government to accuse it of cultural appropriation. Therefore, it had to be changed to its current name. Now, just six years after its founding, Skims expects to have net sales of more than $1 billion by 2025.
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