The Casas Bahia Group campaign points out black friday This year, the command believes that in addition to the already expected sales growth, margins and profitability should also increase. Campaigns were one of the indicators of strong sales. “11.11”
The The company’s CEO, Renato Franklin, said: During the company’s earnings conference on Thursday (13th), the company emphasized that the fourth quarter is the best season for the company.
One way to increase the profitability of your November discount campaign is to monitor in real time which products have the most searches and calls. black live, We will broadcast online from the actual store. “You’re avoiding having to spend money checking what’s competitive,” he says.
Estimates show a 27% increase in store supply on a year-on-year basis, operating in a more integrated manner with online operations. According to the executive, the company ended September with favorable inventory levels, exceeding inventory levels at the end of the second quarter of 2024.
“We were able to supply in advance. Of course there are fluctuations, but we still had a large supply in October, which allowed us to have strong sales in November and in the black campaign,” says Renato Franklin.
Casas Bahia Group recorded a loss of R$496 million in the third quarter. This was 34.4% worse compared to the same period last year. Total revenue increased by 7.1% to R$8.17 million.
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