Diego Rivas, Mauro Silva and Edmilson celebrate their passion for Spanish football at Espaso Iberia
summary
La Liga has opened Espaso Iberia in São Paulo, an event that combines football, culture and technology, including the participation of former players such as Diego Rivas, Mauro Silva and Edmilson, which is open to the public until November 30th.
This week, LALIGA celebrated the official inauguration of Espaço Iberia in São Paulo. This Espaço Iberia is an immersive environment that combines football, culture, technology and aviation in the heart of the Jardins. The event brought together special guests, journalists, influencers, and sports and tourism experts to celebrate the union of Spain and Brazil and highlight their shared passion for football and culture.
Until November 30th, visitors can explore exclusive LALIGA activations including flight simulators, exhibits on Iberia’s history, gastronomic tastings, themed areas, match displays and content about the clubs and players that make this one of the world’s most admired competitions.
LALIGA’s schedule includes meetings with Brazilian talents who have made history with Spanish clubs. Former Atlético Madrid player Diego Rivas also attended the inauguration of the space and chatted with soccer and travel fans. Mauro Silva, the world champion who made history in La Coruña, and Edmilson, the idol of Barcelona, have already been confirmed to participate in the next tournament, which will be held on the 21st and 22nd of this month.
“For LALIGA, soccer is a type of cultural expression that transcends borders. Working with Iberia to bring this experience to São Paulo is an opportunity to bring Brazilian fans even closer to the Spanish experience. Espaço Iberia is a celebration of this connection,” emphasized Javier Grea, Director of Sponsorship and Licensing at LALIGA.
This partnership strengthens the brand’s commitment to being close to fans and offering experiences that combine emotion, culture and technology, strengthening the bridge between Spanish football and Brazilian passion for the sport.
Espaço Iberia runs in São Paulo until November 30th and is open to the public from 11am to 8pm at Rua Oscar Freire, 777. All activities are free and to participate you must collect your tickets in advance on the website https://www.espacio.iberia.com/pt-br.
service
Chat with Mauro Silva
Date: November 21st
Time: 7pm
Watch the party with Edmilson
Date: November 22nd
Time: 12:15pm
Location: Espaço Iberia – São Paulo
Price: All events are free
How to participate: Registration for each event and experience can be done from the website https://www.espacio.iberia.com/pt-br.
About The Author
