New Digital Marketing Course: Audiences, Influencers and Online Results

Want to understand how brands work with influencers and content creators? In our new course Digital Marketing: New Audiences, Influencers, and Resultsprovided by University of Southern Buenos Aires (USBA)’s University Extension platform to learn how to master key strategies, tools, and metrics for designing successful campaigns in a digital environment.

This course is designed in a 100% asynchronous format to adapt to your availability and learning pace. Upon completion, you will receive a USBA-approved academic certificate.

What will I learn in this course?

1. social network:

   • Argentina audience mapping.

2. Influencers vs. content creators:

   • Influencer category.
   • Content type, format, and genre.
   • Campaign goals.

3. What brands want:

   • What brands are looking for when using influencers.
   • Things to avoid in collaboration.

4. Influencer marketing ecosystem:

   • Key actors: Agencies, platforms, brands.
   • Methodologies and good practices for effective campaigns.

5. Metrics and results:

   • How to predict and measure impact.
   • Reporting and amplification in line with advertising guidelines.

6. regulation:

   • Current standards and good practice in an environment without formal regulation.

Why did you choose this course?

• Current practical knowledge: Develop effective strategies with influencers to maximize their potential in the digital ecosystem.
• Flexible methodology: Asynchronous format that adapts to the user’s pace.
• Certification: Diploma approved by USBA, Grupo Perfil University.

Other courses also available
The USBA platform also offers courses such as: Data analysis, community manager, digital marketing, UX design, digital journalismamong others.

Detailed information
For course details Digital Marketing: New Audiences, Influencers, and Resultsvisit our e-learning page or email us at (email protected). We look forward to seeing you!