designer Jorge Luis Salinas was selected as “Craft Project of the Year”. Latin American Fashion Awards 2025one of the most prestigious stages of regional fashion. The award recognizes proposals that promote the values of handcraft, textile traditions and sustainability in Latin America. Salinas, brand creator and director J. Salinasreceived this honor at a ceremony that brought together leaders in the field and gave a message of gratitude to the roots that have shaped him as an artist and professional.
During the event held in front of international celebrities, Jorge Luis Salinas He took to the stage visibly moved. In his speech, he talked about Peru’s “craftsmanship” and Gamara Commercial Emporiumthe neighborhood in Lima where he began his career. “Thank you for receiving this award. I dedicate this award to Peru and all its artisans who celebrate their mobility and ingenuity. We claim our country to be the world’s textile powerhouse.. I would like to thank my parents, brothers, team and especially Gamara. Because through them I learned what I know today. “Let’s do our best together with Peru!” Salinas said during the ceremony.
brand J. Salinas After the event, he shared a message on social networks, reiterating the collective importance of this achievement. “This accomplishment is not just mine, but my entire team, the craftsmen who turn each thread into art, and everyone who believes in and supports this dream every day. Today Peru shines before the eyes of the world, showing the creative strength, talent and magic of its artisans. ”
The award received was Jorge Luis Salinas It highlights the importance of Peruvian craftsmanship and creativity on the Latin American fashion map. The designer has built a career integrating textile tradition, design innovation, and a commitment to sustainability as a foundation for competing in the global marketplace. The recognition as “Craft Project of the Year” strengthens its status as a reference for ethical and responsible practices.
The collection announced by salinas The competition features the use of local materials and traditional techniques, including hand-looming and the incorporation of fibers such as Pima cotton. Collaboration with the Peruvian artisan community is the basis of each piece, and their efforts have raised the standards of Peruvian folk costumes and helped them gain recognition in the international arena.
One of the most talked about moments of the contest was the following reaction: Donatella Versacewas part of the jury alongside figures such as Nina Garcia, Anna Dello Russo and Carmen Busquets. According to Salinas himself in an interview with RPP, the famous Italian designer personally observed the collection and gave his thoughts on the quality and history behind each garment.
“Donatella personally looked through my collection. They asked me about my social work with artisan women, the fibers I use and the time it takes to make each garment.. We also talked about Pima cotton and how each product is handcrafted in Peru by top artisans,” the designer explained.
participation of Jorge Luis Salinas in Latin American Fashion Awards 2025 Not only did it establish its reputation, Gamara and the Peruvian craft sector in the global design agenda. The designers themselves emphasized the impact of community collaboration and the added value of handcrafting.
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