Cyber Monday online discount event Total sales were $639 billion; growth of 29% compared to last year’s edition and? This is approximately the same as the inflation rate during this period (equivalent to 30.87%). If we adopt the central bank’s October and November market expectations survey forecasts. On top of that, Unit sales will increase by 15% compared to 2024reach the sum An assortment of 12.1 million items nationwide.
With an average discount of 31%, Cyber Monday 2025 became the event with the largest discounts since the 2021 edition. This year, around 900 companies participated, including major brands, small businesses and entrepreneurs.
Regarding consumers, Approximately 7 million purchase orders were placed, a 24% increase over last year’s event. The average ticket price was $92,000.
“These results demonstrate the strength of e-commerce in the country. The increase in orders and products sold reflects the continued interest of consumers and the efforts of companies to offer a better shopping experience. At the Argentine Chamber of Electronic Commerce (CACE), we continue our efforts to integrate each edition as a reliable, agile and convenient experience for all participants,” said Andres Zayed, President of CACE.
The regions with the most web traffic were Buenos Aires and the federal capital, followed by Cordoba, Santa Fe, Mendoza, Tucuman, Salta, Entre Ríos, Neuquen, and Corrientes.
The categories with the highest sales were home appliances and air conditioners. food and drink. house, furniture, garden. Tickets and sightseeing. Electronics, audio, video, television. tools and structures. computing; mattresses and box springs; Non-sports clothing and sports clothing.
Meanwhile, among those that sold the most units were food and beverages, tools and construction, personal care products, appliances and air conditioning, non-sports clothing, sports clothing, beauty products, home, furniture and gardening, cleaning supplies and accessories for motorcycles, automobiles and other vehicles.
The data presented by CACE is based on a survey conducted by TNS Kantar Argentina among companies participating in the event.
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