Sanchez turns clothing into political strategy

Pedro Sanchez He once again proved that his political communication is not limited to speeches.

If your attention was focused on a few things a few weeks ago, glasses of pasta dior While in the Senate, he’s now looking toward what’s next. guayabera White people at the EU-CELAC summit Columbia.

In both cases, the costume functioned as a message.

in st marthaPresident published in. TikTok A video explaining his outfit. “Wearing the guayabera gets a lot of attention. It’s a very common garment in Colombia, and it’s very convenient given the heat and humidity of the region.”

In the same video he is also recorded Teresa Rivera and Nadia CalvinoSánchez summed up the summit’s diplomatic agenda as “strengthening multilateralism, democracy, and cooperation between Europe and Latin America in the face of global challenges.”

TikTok account

Sanchez started his TikTok account just two months ago and has already outgrown it 190,000 followers. Their videos aim to connect with young viewers.

For example, every Friday, Sanchez recommends books and songs.

So far he has quoted: strangersof John Bilbaoshort stories. comics counter pass. other people’s childrenof Teresa Valeroabout repression during the dictatorship. and era of artificial intelligenceof henry kissinger with former director google Eric Schmidtfocused on the geopolitical challenges of AI.

On a musical level, he emphasized: Carla Ventoand how to stop crying (2021); in restingajust released their first album in 2025. and the Andalusian group bella fauna.

Sanchez combines these videos with other more political videos and more institutional messages.

dior glasses

This isn’t the first time Sanchez has used clothing as a political strategy. Without proceeding further, on October 30, during an appearance before the Senate Committee in the Cord case, reading glasses Dior’s models in the 80’s made several media headlines.

Opposition parties and ministers also responded. “At first he needed glasses to see up close, but eventually he learned to read without glasses,” said the PP general secretary. miguel Terrado.

“The news is not Mr. Sánchez’s glasses, because the PP has done very well in the Senate,” he quipped Gabriel RuffianParliamentary ERC Spokesperson.

“300 euros is an investment from God,” he said. Oscar PuenteMinister of Transport.