As the United Nations Conference on Climate Change, COP30, officially opens on Monday, November 10, Belterra hosted the inauguration of MuCA, the Amazonian Science Museum, reaffirming that leveraging social resources is essential for environmental conservation. MuCA was born as a platform that brings together science, culture, and entrepreneurship with strong ties to our Amazonian ancestry.
Amazonian museums are not just spaces for preservation and education, they are also laboratories for innovation. Set in the soil of Terra Preta de Endio, an ancient biotechnological heritage, this initiative shows how traditional and modern practices can sustain the future and create new forms of prosperity for future generations. “Terra Preta is living proof that there once existed a civilization capable of regenerating the Earth. MuCA is the embodiment of this intelligence, a place where we learn from the past and project a future where science and ancestors work together,” said Luis Felipe Moura, founder and general coordinator of MuCA.
The museum’s opening comes at a time when leaders of tropical forest countries and environmental partners are already meeting in Belem to discuss the fight against climate change and the direction of the green transition. The Climate Summit, which precedes COP30, is a fundamental event on global issues, and with the launch of MuCA, Belterra is positioning itself as a hub for science and innovation, with a focus on forest restoration, bioeconomy and strengthening local communities.
MuCA, in partnership with Sebrae, aims to go beyond environmental protection to create deep social change. Through its agroforestry school, the museum trains young entrepreneurs as “restoration contractors” to meet the growing global demand for ecosystem restoration and climate change mitigation services. Using this model, the initiative proposes sustainable solutions that connect the ancestral knowledge of Amazonian communities with the needs of the modern world, creating cycles of learning and development.
Casa 1, a restored cultural center that will become a restaurant school, will strengthen this proposition and provide an opportunity to understand how the biodiversity of the Amazon can become a model for food and epigenetic health. MuCA focuses on health, well-being and sustainability by promoting nutrition based on whole foods and non-ultra-processed foods, while also proposing a reconnection with the region’s cultural roots.
With the support of Sebrae and national and international partners, MuCA not only celebrates the science and culture of the Amazon, but also emphasizes the urgency of integrating social and environmental dimensions. This event marks the beginning of a journey that could redefine the way the world views forests and prosperity, with a focus on regional development and the creation of qualified jobs, especially among young people.
MuCA Partner: Edenred. Packo. Volkswagen trucks and buses. Everence Brazil;Google;White Martins. Brazilian energy transmission company: Empresa Amazonense de Transmissão de Energia (EATE). North Energy Transmission Company (ENTE); Energy Transmission Company of Pará (ETEP); Sebrae. Belterra City Hall.