The brand that landed in Argentina for the first time promotes self-driving machines

Hannover, Germany, becomes the center of the world again agricultural innovation The new edition of Agritechnica, the most important trade fair in the sector, will run until Sunday.

In this scenario, Fendt, which announced its entry into the Argentine market last week, stood out by showing concrete progress towards autonomous machines.

Among the most relevant novelties, the German brand presented a new generation of products. Fendt 800 Vario with automation technology.

This tractor is equipped with the OutRun retrofit kit developed by PTx Timble (same group). enable autonomous driving. The system allows the tractor to work in conjunction with the combine, move autonomously to unload grain, and return to the starting point without human intervention.

The company announced this technology Sales start in the US for the first time in 2026.

“The United States is more open to self-governance,” he said. “Europe has stricter laws, a smaller land area, and a larger population, so the risks are higher.” Torsten Dehnerhighlighted by Fendt and Valtra’s Senior Vice President and General Manager Clarin countryside.

This is Fendt’s first autonomous tractor, but because it uses improved technology (autonomy is built in after it leaves the factory), executives announced that more units will be equipped with the technology.

Another novelty of the company, which is one of the brands of the AGCO Group, is Fendt Zabar GTis an autonomous agricultural robot designed as a solution for horticulture and precision farming.

This prototype will not be launched on the market, but will be used as a test of technology that will be carried forward into other machines, and its three-ton weight ensures minimal soil compaction and a balanced weight distribution. This machine is a hybrid (diesel and electric) and is used for sowing, mechanical weed removal (without pesticides) and soil preparation for sowing (tillage).

Similarly, electric tractor“There was a lot of interest from many farmers around the world, but we went into markets like Norway, Germany and the Netherlands, where the infrastructure is in place and there are subsidies for electrification, because it’s still very important,” Denner said.

As he pointed out, The price of mechanical and electrical solutions in agriculture is higher than traditional tractors. “That’s why it’s important to go somewhere where there is some compensation or incentive for the farmers as well,” he added.

In this sense, he announced: Electric tractors will go on sale in the US in 2026but there is no date yet for other parts of Latin America. “It’s available everywhere. But it needs to be constantly evaluated, especially for electrical solutions, because it requires a lot of training for dealers, customers, infrastructure and after-sales service. So, it only makes sense if the market is of a certain size to actually deliver on the promise of serving customers with after-sales service. That’s why we are selecting each market step by step,” he analyzed.

Fendt confirmed its arrival in Argentina in 2026 a week before the big event at Agritechnica, entering the competitive domestic agricultural machinery market with a complete portfolio of tractors, harvesters and sprayers.

“This is very true because Argentina has many farmers who want to lead in world agriculture and Fendt is exactly the same, being a leading brand in agricultural technology.” Argentine producers want to be at the forefront of innovation, and that unites us perfectly.said the executive.

Asked why Fendt came to this country in this political and economic context, Denner added:Argentina also begins accepting international brandsThis creates a favorable framework for Fendt to offer its technology and global experience to local producers. ”

Initially, the brand will operate through three outlets: Balcarce Macinarias (Balcarce and Tres Arroyos in Buenos Aires), Natural Argentina (Villa Mercedes in San Luis) and Delta Agro (Armstrong in Santa Fe).

The equipment will be imported from Germany, the United States and Brazil, but AGCO Group plans to gradually integrate production at the General Rodriguez plant, where the Valtra and Massey Ferguson lines are already manufactured.